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The Effectiveness Company helps to make dreams come true

Reach for a Dream is a foundation that organises special trips and events for children with life threatening illnesses, to make their dreams come true. The foundation relies on their own fund raising efforts as well as generous contributions from corporations and individuals.

While everyone is free to dream, the granting of that comes at a cost. Reach for a Dream does not receive funding from the National Lottery Scheme and is self-financing, relying on the support of the public and sponsors. Reach for a Dream believes in fulfilling every child’s dream received, however the granting of dreams is dependent on funds available to the Foundation.

At the Park Hyatt Wine Auction held on 11 March and in assisting children reach for their dreams, The Effectiveness Company purchased R6000 worth of items at the auction.